+50%
Three writing teams under my lead. Accounts grew and posts started pulling in a hundred comments each.
Team leadership
Unity · Head of Content
I'm a Copywriter & Content Strategist focused on SEO and email marketing. Venezuelan freelancer, digital nomad based in Colombia. I work with founders, infoproduct creators, and professional services in LATAM and the U.S. Hispanic market, in Spanish and English.
Persuasive copy focused on conversion and community building.
Organic positioning and email campaigns backed by metrics.
Worked with a multidisciplinary team (designer and developer), leading all site content. Built landing pages to sell courses—like the Bichon Frisé Workshop—positioning the client in their niche and turning traffic into direct sales.
Wrote the full site content to convey trust and show real results. Built a narrative that highlights track record and credibility for new visitors.
Multiple conversion-focused landing pages for a client with a broad catalog of online courses. Complemented with email marketing campaigns promoting both courses and ebooks.
Full-stack project built with a team. Wrote all site copy, working closely with the client to ensure medical accuracy while keeping the content accessible to a non-specialist audience.
Long-form email campaign to promote a high-ticket course. A progressive strategy that builds on the program's value and the credibility of learning from industry leaders, guiding the reader toward enrollment.
Storytelling-driven campaign for product sales of the Luvana brand. With the founder being a public figure in a publicly-known relationship, the narrative leveraged that context to build connection and trust with the audience.
My background is in Literature. So I obsess over the words people use, not just the ones they write.
8 years working as a copywriter, content manager, and editor across agencies, digital products, and LATAM brands.
My background is in Literature, which gave me a strong foundation for writing well in both Spanish and English (C2). My experience with SEO, email marketing, and analytics gave me the other side: what gets published also gets measured, refined, and improved.
I'm Venezuelan, now based in Colombia in digital nomad mode. I work remotely across LATAM and U.S. time zones, with availability for calls when the client needs them. That means understanding the region while collaborating with English-speaking teams without friction.
I work well with solo founders, small brands, and growing in-house marketing teams. If you need someone who writes well and understands the numbers behind it, that's where I bring the most value.
Landing pages, reel scripts, and email marketing campaigns. Lead capture up 40%, web conversion up 65%, and campaign ROI optimized by 25% per quarter. Cross-functional coordination for 50+ visual pieces monthly, aligned with branding.
Personal accessories brand, active since 2019. Creative direction for campaigns and photoshoots, coordinating with designers, photographers, models, and developers. End-to-end brand, content, email, and community strategy. 1,300+ followers, reels with 18.5K views, and sustained 5–8% engagement over six years. This is where I prove what I sell before pitching it to others.
Wrote and edited 3+ ebooks while preserving the author's voice and optimizing for the target audience. Built a library of 200+ reusable assets that streamlined production, plus a feedback system that cut revisions by 30%.
Copywriting and social media management for multiple clients. Engagement up 40% on average across accounts. Organic content strategies that sustained monthly audience growth and streamlined cross-role workflows.
Led 3 writing teams that grew account performance by 50%. Teaser campaigns for events that drove 100+ comments per post. Set KPIs aligned with business goals and reallocated 15% of budget to high-impact content.
Three writing teams under my lead. Accounts grew and posts started pulling in a hundred comments each.
Emails that open more than expected. Launches that sell out before closing.
Reels written to make people want to come in. Organic growth, sustained, no shortcuts.
Landings and emails that honor each brand's voice and convert anyway. Lead capture rose 40%.
Four ebooks edited without losing the author's voice. People stayed reading longer.
Available for freelance projects and in-house roles. Tell me about your project and I'll respond within 24 hours.
Thanks. I'll get back to you within 24 hours.