Venezuelan · Nomad in Colombia · ES + EN Portfolio MMXXVI

Content that converts,
audiences that grow

I'm a Copywriter & Content Strategist focused on SEO and email marketing. Venezuelan freelancer, digital nomad based in Colombia. I work with founders, course creators, and service businesses across LATAM and the U.S. Hispanic market, in Spanish and English.

Copywriting SEO Email Marketing Community Landing Pages ES / EN
SEO copywriting Email sequences Landing pages Brand voice Editorial editing Bilingual ES/EN SEO copywriting Email sequences Landing pages Brand voice Editorial editing Bilingual ES/EN
§ 01 — Services

One pen, two disciplines.

Copy & Communication

Persuasive writing focused on conversion and community building.

  • Landing page and sales page copywriting
  • Community management and editorial calendars
  • Scripts for reels, ads, and organic content
  • Brand campaign storytelling
  • Editorial editing of ebooks and long-form series
  • Brand voice & editorial guidelines

SEO & Email Marketing

Organic visibility and email campaigns backed by data.

  • SEO blog strategy and writing
  • Email marketing sequences and automations
  • Newsletters and launch campaigns
  • On-page optimization (titles, meta, hierarchy)
  • Metrics analysis and performance reports
  • A/B testing on subject lines, copy, and CTAs
§ 02 — Selected Work

A glimpse of the how.

Pet Groomer Boost petgroomerboost.net
Courses · 2024Web · Landings

Course-selling website and landing pages

Worked with a multidisciplinary team (designer and developer), leading all site content. Built landing pages to sell courses—like the Bichon Frisé Workshop—positioning the client in their niche and turning traffic into direct sales.

Credit Café Repair creditcaferepair.com
Services · 2024Web · Copy

Financial services website

Wrote the full site content to convey trust and show real results. Built a narrative that highlights track record and credibility for new visitors.

Psicoespacio psicoespacio.net
Online courses · 2024Landings · Email

Landing pages and email marketing for course creators

Multiple conversion-focused landing pages for a client with a broad catalog of online courses. Complemented with email marketing campaigns promoting both courses and ebooks.

Doctor en Miami doctorenmiami.com
Healthcare · 2024Web · Copy

Medical services website

Full-stack project built with a team. Wrote all site copy, working closely with the client to ensure medical accuracy while keeping the content accessible to a non-specialist audience.

Campaña Tuko
Course · 2025Email · Copy

Email campaign for a premium course

Long-form email campaign to promote a high-ticket course. A progressive strategy that builds on the program's value and the credibility of learning from industry leaders, guiding the reader toward enrollment.

Campaña Luvana
D2C · 2024Email · Storytelling

Storytelling-driven email marketing

Storytelling-driven campaign for product sales of the Luvana brand. With the founder being a public figure in a publicly-known relationship, the narrative leveraged that context to build connection and trust with the audience.

§ 03 — About Amanda

Words + marketing.

A · E
Your photo here
§
Amanda Escalona · Caracas → Bogotá
"

My background is in Literature. So I obsess over the words people use, not just the ones they write.

8 years working as a copywriter, content manager, and editor across agencies, digital products, and LATAM brands.

My background is in Literature, which gave me a strong foundation for writing well in both Spanish and English (C2). My experience with SEO, email marketing, and analytics gave me the other side: what gets published also gets measured, refined, and improved.

I'm Venezuelan, now based in Colombia in digital nomad mode. I work remotely across LATAM and U.S. time zones, with availability for calls when the client needs them. That means understanding the region while collaborating with English-speaking teams without friction.

I work well with solo founders, small brands, and growing in-house marketing teams. If you need someone who writes well and understands the numbers behind it, that's where I bring the most value.

Copy & Content
Landing · Sales · Ebooks
SEO & Analytics
Blog · On-page · Metrics
Email Marketing
Sequences · Newsletters
Bilingual
ES/EN · LATAM · U.S.
Stack
Claude · Google Workspace · Trello · Asana
CRM
Follow Up Boss · Pipedrive
§ 04 — Career

Eight years weaving words and process.

  1. Content Creator & Copywriter

    Freelance · Remote

    Landing pages, reel scripts, and email marketing campaigns. Lead capture up 40%, web conversion up 65%, and campaign ROI optimized by 25% per quarter. Cross-functional coordination for 50+ visual pieces monthly, aligned with branding.

  2. Founder & Creative Director

    Sphynxschaos · Own brand (accessories)

    Personal accessories brand, active since 2019. Creative direction for campaigns and photoshoots, coordinating with designers, photographers, models, and developers. End-to-end brand, content, email, and community strategy. 1,300+ followers, reels with 18.5K views, and sustained 5–8% engagement over six years. This is where I prove what I sell before pitching it to others.

  3. Content Creator & Editor

    LIOC Editorial

    Wrote and edited 3+ ebooks while preserving the author's voice and optimizing for the target audience. Built a library of 200+ reusable assets that streamlined production, plus a feedback system that cut revisions by 30%.

  4. Copywriter

    FelaMedia

    Copywriting and social media management for multiple clients. Engagement up 40% on average across accounts. Organic content strategies that sustained monthly audience growth and streamlined cross-role workflows.

  5. Head of Content

    Unity

    Led 3 writing teams that grew account performance by 50%. Teaser campaigns for events that drove 100+ comments per post. Set KPIs aligned with business goals and reallocated 15% of budget to high-impact content.

§ 05 — Highlights

What the numbers say.

+50%

Three writing teams under my lead. Accounts grew and posts started pulling in a hundred comments each.

Team leadership
Unity · Head of Content
+40%

Emails that open more than expected. Launches that sell out before closing.

Copywriting & conversion
Email · Web · Ads · SMS
+60%

Reels written to make people want to come in. Organic growth, sustained, no shortcuts.

Audience growth
Reels · Organic content
65%

Landings and emails that honor each brand's voice and convert anyway. Lead capture rose 40%.

Lead generation
Landings · Email marketing
+35%

Four ebooks edited without losing the author's voice. People stayed reading longer.

Premium production
LIOC Editorial + Freelance
§ 06 — Testimonials

What those who trusted me say.

"

Amanda wrote our SaaS welcome sequence and doubled activation in the first week. Beyond the copy, she understood the product and suggested flow improvements.

Name Surname
Founder · B2B SaaS
"

She coordinated a team of four freelancers for a multi-channel campaign on a three-week deadline. Clear briefs, schedule kept, zero meetings to spare. A rare find.

Name Surname
Account Director · Agency
"

She took our brand voice and refined it without losing what we already had. Emails started sounding like us, but better. Open rates held above 45% for months.

Name Surname
Founder · D2C brand
"

She delivered my course landing pages on time with copy that actually converts. What I valued most: she asks what she needs, suggests what she sees, and executes without you having to chase her.

Name Surname
Coach · Online courses
§ 07 — Let's talk

Need content
that ships on time?

Available for freelance projects and in-house roles. Tell me about your project and I'll respond within 24 hours.

I reply within 24 hours ☾

Message sent

Thank you. I'll reply within 24 hours.

Or write me directly at tu-correo@ejemplo.com LinkedIn